This is a good video wich tell us a technical stranger to use in google adwords. It consists of creating campaigns where the ad goes directed to targeted websites. It is good for using this technique when the keywords of the announcements are too competitive and the cost by click is too high. If you realise your supply of CPM in targeted sites and so you promote you can get a high number of clicks to a low cost that if you realised the supply in CPC.
With the Google Adwords Site Targeting directs your campaigns to sites of specific thematic related to your products or services. When you make keywords targeting campaigns, this campaigns are aimed at specific keywords relating to what you are promoting.
In making the site targeting you can specify the web sites where you want to appear advertisements and also what you are willing to pay.
In contrast to the keywords targeting, in site targeting tenders are of CPM and not of CPC. Another good advantage of using the site targeting is that you cannot worry too much for the fearsome google slap and the Quality score of your advertisements, you can have greater freedom at the time of drawing up your landing page.
My advice is that you see the second video on site targeting. You can do from this same page on the menu when it ends at the first video.
In this second video you can observe the configuration of a live site targeting campaign and you can see how easy it is to ensure a smooth flow of impressions daily for your ads on Web sites that receive thousands per day.
When you set up your first campaign on site targeting you´ll see that is still posible to launch campaigns in Google Adwords in very competitive niches with costs per click which may be bellow the 5 cents.
You will have several options to launch your campaigns that will help you to get the best performance:
1. You can search sites suitable for your promotion through search by categories. Google will show you a long list of web sites related to the specific category chosen, besides Google will show you which is the number of impressions that receives each site daily.
2. You can also make the search for sites with your targeting niche by introducing “topics”. This function can help improve the result of your campaigns.
3. You can enter your own list of web sites if you made any previous investigation on the sites better related to your campaigns.
4. Finally you can specify the origin of your potential customers through the demographic option. You can even specify the age, gender and average annual income of your potential customers.
The problem now is in improving our techniques about write Adwords ads on site targeting. These ads can be used for different objectives, for example, you can conduct a campaign of branding in certain web portals to publicize a brand among its users.
Also are used for marketing campaigns to promote products or services…
But the way in which experts write their advertisements on the site targeting is very different from the written in keywords search targeting. You must take into account that site targeting supply by CPM, regardless of the number of clicks that receives the announcement.
If you are interested in more information about the new trends in Google Adwords and his site targeting you cannot miss what is offered in this page.
New Trends on Google Adwords Revealed…
